Accelerator Modules

  • 1

    Introduction

  • 2

    Identify Your Genius

    • Module

    • Module Notes

    • Worksheet
  • 3

    Carve Out Your Positioning

  • 4

    The Website "Roasts"

    • The Website "Roasts"
  • 5

    Marketing the Modern Creative Firm

    • Module

    • Module Notes

    • White Paper "Everyone Has a Sales Problem" v1.1

    • Worksheet

    • "Death of the Showreel Montage"
  • 6

    Powerful Outreach

    • Module

    • Module Notes

    • Worksheet
  • 7

    Your Best Opportunities - The Three R’s™

    • Module

    • Module Notes

    • Worksheet

    • The Opportunity Matrix™
  • 8

    Sales Pipeline Basics

  • 9

    Fewer Proposals, 
More Projects - The Three D's™

    • Module

    • Module Notes

    • "The Taxi" by Jonathan Stark

    • Worksheet
  • 10

    High-Ticket Sales

    • Module

    • Module Notes

    • Scene from Mad Men "The Carousel"

    • Worksheet
  • 11

    Commanding Premium Pricing

    • Module

    • Module Notes

    • It's Beyond My Control scene from "Dangerous Liaisons"

    • Example: One Page Proposal

    • Example: One Page Proposal (tiered breakdown)
  • 12

    Extra Credit: Benchmarking Your Creative Firm

    • Module

    • Module Notes

    • Worksheet
  • 13

    After Jumpstart: Confab

    • Intro to Confab: The Weekly Forum